Project Description


Showing Off a New Look  LUME created a new brand identity for Virtue Tile + Design, a tile and stone resource located in Summit, New Jersey known for their extraordinary portfolio and design expertise. The team delivered a new logo, website, and business ID package as part of Virtue’s rebranding initiative. 

To get the word out, an outdoor advertising campaign was designed and placed for maximum visibility on billboards throughout New Jersey’s main transportation hubs including train station vestibules and buses. LUME also developed Virtue’s social media presence featuring eye-catching, modern content geared toward interior designers and architects. A social media advertising campaign successfully reached and resonated with the target audience, driving traffic to the company’s website and local showroom.