Project Description


The Fast Lane at Your Fingertips LUME was enlisted to help launch Royal Experiences, a new company positioned to provide all-access luxury vacations for popular sporting events. Our team transformed the name and concept into a formal branded entity, designing a logo and e-commerce website. A comprehensive digital marketing plan was developed to promote Royal’s offerings including VIP travel packages for NASCAR’s Daytona 500. The campaign consisted of targeted social media and online advertising which captured the intended audiences successfully selling out event packages.